More
    News Advertisers make a historic agreement with social media platforms...

    Advertisers make a historic agreement with social media platforms over harmful content.

    -

    Social media giants; facebook, Twitter and Youtube have agreed to a deal with the world’s major advertisers over how they define harmful content. This follows an advertising boycott of Facebook earlier this year involving over 1000 companies and advertisers around the world. This boycott came after the Stop hate for profit campaign which urged advertisers to pull their ads on facebook and other platform to encourage radical policy reform against hate speech.

    What to expect in the agreement?

    The agreement brought together the World Federation of Advertisers (WFA) and three social media giants; Facebook, Youtube and Twitter. It will see the social networks use common definitions and interpretations of issues such as hate speech, aggression and bullying. Further details are being laid out by The Global Alliance for Responsible Media (Garm); a group established by the WFA in 2019 to create a more responsible and safer digital environment. After 15 months of negotiations with social media platforms, Garm is expected to decide on the definitions of harmful content, setting a “common baseline” across all platforms.

    Why is this important?

    For a long time, there has been a contentious debate about online bullying and harassment; with many claiming that social media platforms haven’t done enough to curb these ills. Having a common definition of harassment will make it possible to measure and compare metrics about these harmful behaviors across all platforms; thus giving advertisers the power to choose a platform that is better suited for their content. This will prevent the possibility of an ad appearing adjacent to harmful or unsuitable content.

    Outlook

    Facebook, Youtube and Twitter have been working overtime to make their platform safe. However, the results have been largely unsatisfactory. With this new deal, these platforms will have a baseline with which social media networks shall determine cases of harmful behaviour. However, although they publicly welcomed the agreement, the social networks haven’t agreed to making immediate changes yet.

    Photo by dole777 on Unsplash

    Faida Yves Moseshttps://clearvoice.com/cv/FaidaYvesMoses
    I am an economist, freelance writer and tech enthusiast. I love writing about Economics, Business and Tech; Breaking them down for readers to form informed perspectives about the world around them. Click on the website to book my writing gigs. If you enjoyed my article support my work by giving via PayPal Thank you!

    Leave A Reply

    Please enter your comment!
    Please enter your name here

    New News

    Cyberpunk 2077 delay attributed to current-gen consoles

    With yesterday's Cyberpunk 2077 delay, fans are wondering the cause for the news, but the reason is pretty apparent.

    Devil May Cry 5 Special Edition PS5 Loads at...

    It seems that Devil May Cry 5 Special Edition PS5 is able to load an entire stage in mere seconds, when compared to its competitors.

    Google pulls plug on Google Play Music service early...

    Google pulls plug on Google Play Music service early for some users

    Trending This Week

    Head to Head: DJI Pocket 2 vs GoPro Hero...

    Two amazing new cameras recently hit the market. At first glance, you might not think that the GoPro Hero 9 action camera...

    Best Wireless Charger for iPhone 11, Pro and Pro...

    The future is wireless and we can't hide that fact. That's why we see big companies like Samsung allowing wireless charging with...

    Google pulls plug on Google Play Music service early...

    Google pulls plug on Google Play Music service early for some users

    You might also likeRELATED
    Recommended to you