The less costly iPhone 14 and iPhone 14 Plus are not able to match the success of Apple’s iPhone 14 Pro and iPhone 14 Pro Max. It is astonishing to see that the non-Pro 6.7-inch iPhone’s panel shipments were almost 0% for a few months, according to data provided by a respected display expert.
Ross Young sent his subscribers statistics on display shipments for the iPhone 14 Plus. Even though the information is not publicly accessible on Twitter, 9to5Mac managed to get a hold of it and shared that not all of Apple’s iPhone releases would be profitable. Although the iPhone 14 Pro and iPhone 14 Pro Max are still selling like hotcakes, Apple missed out on $9 billion in revenue in its Q1 2023 profits because its supply chain problems prevented it from producing enough of them.
Shipments of iPhone 14 Plus displays ceased entirely between December 2022 and January 2023, although the iPhone 14 saw modest growth. Young claims that even while shipments of the bigger type might start as early as February, they will still still make up 5% of all panels. In terms of display shipments in December 2022, the iPhone 14 Pro and iPhone 14 Pro Max together accounted for 75% of total shipments.
It’s also likely that Apple may lower the price of the iPhone 15 Plus to make it more appealing to a range of customer demographics. Given that the iPhone 14 Plus’s current pricing in the United States is $929 many prospective customers may see the absence of a high refresh rate display and the presence of just a dual rear camera arrangement as shortcomings.