Important Components Of Website Design In San Francisco

Dan Westrop
Dan Westrop
10 Min Read

Are you preparing to create your own business website? Of course, you are most likely going to hire someone for website development. Why? Because it is a way to leverage the process which you don’t know. You are not a designer. Thus, you don’t know the basics and dynamics of designing and developing a biz site.

Even if you are not involved in the actual creation of the website design in San Francisco, you have to be on top of it. As a business owner, you have your own ideas on what the website will look like. More to say, the website designer is an expert on all things related to the website. One shouldn’t overpower the other. So, you just need to entrust the whole process to a reliable service provider. Doing this can ultimately bring you to the top.

The creation of a website should contain the ideas of the business owner (it’s you) and the expertise of the designer. There should be harmony for the purpose of getting the intended results. There has to be a synergy if you want your brand to go to the next level. There are things you have to consider and these things reflect the important elements when creating a perfect site.

What to consider when doing website design in San Francisco?

Communication is going to be the key in the process. You have to be able to explain to the web developer what you truly want in the website.

On the other hand, the developer should also have the guts to communicate to you if your idea isn’t good in the technical sense.

A good website is created through collaboration.

This is exactly why website agencies are popular with businesses. There is always collaboration when it comes to agencies.

It’s not just that, there is also a complete service offered. You will get everything you need for the website.

There will be a photographer and a copywriter for the content of the website. Of course, the website designer is an important employee of the agency, which also has a marketing and branding team.

Plus, the agency also has user interface and user experience designers to make sure that the website is efficient and functional.

Moreover, a complete web agency will have an SEO team to help drive traffic to the website.

If you can afford a firm to handle your website, you should go for it.

But for your information, here are the important components of a website design in San Francisco.

1. Internet-Based Branding

This is not something that most business owners think about when commissioning a website. The main thought in developing a website is on the functionality, which makes sense.

Branding should be your end of the collaboration. You have to make sure that the website will reflect the values and characteristics you have placed on your business. When clients see the website, they should immediately be able to identify it as that of your company.

This is why it should be a collaborative effort. Most web designers don’t think about branding. Instead, they think about what makes a website look good and how it can function well.

The website should work well. That’s a given! But branding principles in the website design will take the business a long way.

A lot of thought should be placed in the creation of the website.

2. Digital Marketing

In a way, this is related to branding. When users visit your website, they should be enticed to make a purchase.

They shouldn’t be merely checking out the website. There should be conversion involved.

However, marketing principles actually come with learning. Marketing is not something you just conjure out of thin air. It has to be thought of.

If you can hire a web designer with a knack for marketing fundamentals, that would be truly to your advantage.

3. Responsive design

There was a time when landlines were ever-present in most households. Now, it’s just a waste of money. Why do you have to call on the landline when people are more accessible on their mobile phones?

Over the years, people have become too dependent on their mobile phones. Everything they do, they do it on their phone.

If they are not fond of talking, they can always just text or message someone on the many available mobile apps.

People also seek entertainment through their phones. They can listen to music or play games or even watch movies. There are just so many things to do on the phone. More importantly, people also shop using their phones. This is why it is crucial that you have a web designer who can create a responsive design.

This way, no matter what device people are using to visit your website, they will always have a clear picture of the content of your site.

4. Great site content

This is truly important for a website. Content refers to everything people see on the web pages. There will be pictures and text. In some cases, there are videos, too. When it comes to images, they should have a high resolution. If not, they would just be too jarring and users might be turned off by what they see.

Photos should also be relevant to what the website is about.

And if you are using photos for the online shop, make sure that details of products are visible. You don’t want shoppers to think you are lying to them by not showing the important details of products.

The content also refers to the text of the web pages. The text should be informative and should be easy to read. It should be free from grammatical errors. It should also be brief.

When do websites need videos? If it is important in order to explain a product and how it can be used, then a video would be truly helpful to the clients or potential clients. People don’t need too much text on a website. But that doesn’t mean you leave them hanging with the text also.

You just need to communicate with the designer because videos can make the site slow. You definitely don’t want that.

The user interface is important because it will help people understand the website. You don’t want web users to be stomped on what to do on the site. On the other hand, the user experience refers to the functionality of the website. They should be able to navigate the site in the fewest clicks of the buttons as possible.

You need to engage the users as fast as possible because people expect speed online.

It’s very simple. People prefer doing things online—paying bills, ordering food, and shopping—because it’s quick. Instead of going to the restaurant to eat or buy food, you just stay at home and press some buttons on the phone.

Online activities are just too convenient. However, if your site doesn’t have good UI and UX designs, it’s tantamount to wasting people’s time. It defeats the purpose of online activities.

Importance of good design

All these components provide an impact on the website. As a business owner, you should consider the website and the website app important investments for the company.

This is not even about being a forward thinker anymore. For businesses, having a website is already the basics. You need to perfect the basics in order to move forward with more innovations of the business.

In some cases, you don’t even need the physical store anymore. A good and functional website is all you need.

That’s also why you and the designer need to get the website design right.

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Dan Westrop, founder and Executive Editor for GadgetGang. Loves getting hands-on with the latest tech and only writes true, honest, and unbiased reviews.
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